Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data, giving them the most vital insights they need to drive ROI.
The unified analytics platform tracks over $7 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment and on-demand services. Singular customers include companies like Lyft, Yelp, Match Group, Walmart, LinkedIn and Zynga. Singular is backed by General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. For more information, visit https://www.singular.net/ or email firstname.lastname@example.org.
BENEFITS / SPECIALTIES:
We help mobile marketers maximize return on marketing spend by connecting and combining campaign and user data sets in a single place.
- Unified marketing and user behavior data from the entire marketing stack in a single dashboard
- ROI on marketing activities at every granularity level - App, Source, Country, Publisher, Keyword, Creative
- Standardized data from every marketing campaign and every user touch point
- Actionable insights across the entire user funnel - from campaign engagement through post-install retention and re-engagement
- Monitoring and blocking of fraudulent activity through a series of innovative and proprietary technologies
- Image recognition software and tagging mechanisms to group assets by visual similarities and compare performance across any dimensions side-by-side
- Rule-based alerts based on campaign performance
- Budget pacing and budget forecasting for any breakdown of your campaign
- Smartlink tracking of user-behavior
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