White Paper:

The Essential Guide to Native Advertising

According to the Association of National Advertisers, 63% of advertisers are planning on increasing their budgets for native advertising in 2015. However, many marketers have yet to crack the code on what it takes to deliver native ads that truly engage their audiences and thus deliver results. Yahoo and Marin Software have launched a comprehensive guide to native advertising with information marketers need to know about the importance of native, how advertisers are leveraging this creative format to deliver improved results, and recommendations for integrating native into advertising strategies.

  • Select the Right Platform

    Marketers must select the most appropriate channels so their ads also fit the tone of the site.

  • Engage with Valuable Content

    Create content that helps users do what they came to that site to do.

  • Engage with Valuable Content

    Customers prefer transparency mixed with a soft sell approach

Users in the US that consider themselves "smartphone dominant" -- meaning their smartphones have supplanted their PC as their primary device to access the Internet
Brand lift for generic search activity test
Lift over traditional display ads for branded search activity

Join this webinar to learn:


  • Why native ads are instrumental and highly effective at building brand awareness among consumers
  • Tips and tricks to get up and running on Yahoo Gemini & native advertising more quickly
  • Strategies for capitalizing on the crossover into mobile to incorporate native into your advertising mix
  • How to boost brand awareness and increase brand impact by leveraging native ads
  • Best practices for creating content that adds value to the lives of the people who view it

Click here to register.