With more than $2 billion in revenues, CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry.
CDK Global provides solutions in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK Global's solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.
We enable brands to:
- One Platform, Endless Profitabilities: Dealer Command Center is the first “full control” automotive digital marketing solution. This central hub enables everything from basic website maintenance to sophisticated strategic decisions.
- A Seamless Shopper Experience: CDK is unique in bringing manufacturers and dealers together to deliver an optimal car-shopper experience, connecting the dots from their screens to your lots.
- Science Sells Cars: With insights from the largest real-time database of in-market automotive shopper behavior, you can get car sales down to a science. Literally.
- Technology Can Never Replace the Human Element: At CDK, technology is only half the equation. That’s why we employ over 500 services and support reps solely to advise and consult with our amazing clients. Having a full-service team under one roof is an untouchable advantage. Functioning like a mini-agency; our unique collaboration defeats our dealers’ competition.
- Advertising: CDK’s multichannel dealer advertising solutions can keep your dealership present on all the right channels, at all the right times, with all the right messages.
- Search Marketing: With the largest automotive SEO team in the industry working on your behalf, your dealer website will benefit from a depth of expertise that delivers unsurpassed organic performance.
- Reputation Management: CDK’s Reputation Management seamlessly builds review generation into the car sales process, making it incredibly easy to capture your rave reviews and put them in the spotlight.
- Websites: CDK provides the only automotive website platform that’s smart enough to track individual shopper behavior on & off your site, learn from it & then deliver customized content and personalized experiences to your visitors on any device, anytime, anywhere.
- Reporting & Analytics: With the largest automotive data warehouse in the industry, CDK Digital Marketing has a deep understanding of the consumer and their car buying journey.
- Social Media: A dedicated Social Media Specialist monitors, manages and optimizes your social media strategy with your offline brand promotions, local sales events, community involvement, and dealership public relations efforts to successfully drive a dealer’s social media strategy across all relevant channels.
- Dealer Group Solutions: Success at Any Scale: Unlock Your Group’s Hidden Potential: CDK provides Dealer Groups with scalable technology-powered strategies that leverage our cutting-edge website, data, optimization, insights and advertising platforms to address the unique challenges and opportunities faced by the complex multi-brand, multi-location, and multi-class landscape of the Dealer Group.