News

eBook: How to Build Successful Native Video Campaigns

Digital video advertising is far outpacing the growth of television advertising, and native video is set to be one of the main contributors to this growth. But it’s not as simple as running your video campaigns in any native environment. Yahoo's new e-book, How to Build Successful Native Video Campaigns, examines best practices for your creative and targeting with native video.

September 7, 2016

How to Win the Attention Game with Digital Multi-taskers

Ensighten and Yahoo team up to share insights and best practices for engaging today's digital multi-taskers at a recent Ensighten AGILITY World Tour event.  Read a summary of these key learnings or visit Ensighten's event page to register for their next AGILITY event in NYC, Sept. 13.

August 30, 2016

Sprinklr Interviews Yahoo at Cannes on Creativity and Personalization

Recently at Cannes Lions, Brooke Summers, Senior Manager of Paid Media Marketing at Sprinklr, chatted with Leo Polanowski, Yahoo’s general manager of emerging markets for the Americas, to get his take on combining creativity and personalization in a mobile-driven world.

July 5, 2016

WEBINAR: Building a Data-First Martech Strategy

Join Yahoo, Tealium and Domo for a joint webinar on Wednesday, June 29, at 11am PST. 

Attendees will learn how to build a digital marketing strategy that puts customer data at the center, allowing you to revert focus back to creating those compelling experiences by:

  • Leveraging martech to create a unified view of your customer
  • Delivering campaigns and experiences that actually matter to the end user
  • Taking action in the most relevant channel to increase engagement and conversions

Register HERE to attend!

 

June 23, 2016

Laying the Foundation: Five Simple Steps to Build Your Digital Profile

Deciding how to connect with the digital and mobile consumer can be challenging for business owners. Current advancements in digital media and data science have made it possible to tailor campaigns to ever more targeted consumer demographics. But these advancements come with a learning curve, particularly for businesses just getting started.

 

May 6, 2016